I found the most amazing site - www.changethis.com - which offers the best of modern thinking distilled into Manifestos like these:
- Dierdre Breakenridge’s Communcations PR 2.0 - A Communicator’s Manifesto (Download pdf 4603communicatormanifesto.pdf)
- Joel D Canfield’s Manner’s Matter (Download pdf 4405mannersmatter.pdf)
- The inimitable Hugh McLeod’s How to be Creative (download pdf 605howtobecreative.pdf)
… and more.
Go to www.changethis.com - you’re free to download them, mail them, use them, upload them to your blog or print them - you’re just not free to change them in any way.
It’s a great resource!
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