Doing Business Digitally – Eight Steps to Online Success by Godfrey Parkin

South Africa, I’m afraid – and the South African Tourism industry – might well be lagging seriously behind in on-line marketing. And with things looking a little dodgy in the economy, this is the time to engage with new technologies rather than withdraw.

I know that one young local tour company – Rhino Africa – have done just that and my sources inform me that it’s a phenomenal success. But I haven’t heard of many others (please tell me [email protected] – or leave a comment below – about any that you know).

And so I suggest you get this book quickly and read it smartish. Especially if you’re new to the web – and many South Africans are: I CANNOT believe how many guest houses, for example, still run on dial-up – and how many product owners are scared of – get this – e-mail! (no, really. E-mail).

Marketing has changed because of the web and we need to change with it – if you understand this but you haven’t worked out how, you’ll get huge advantages from following the information in this book: the elements of e-marketing, best- and worst practices, new consumers and Web 2.0, web site design, search engine marketing, online advertising and e-mail marketing – all presented from a South African perspective.

That’s what makes it so worthwhile.

Buy Doing Business Digitally here