Doing Business Digitally

Doing Business Digitally - Eight Steps to Online Success by Godfrey Parkin

South Africa, I’m afraid - and the South African Tourism industry - might well be lagging seriously behind in on-line marketing. And with things looking a little dodgy in the economy, this is the time to engage with new technologies rather than withdraw.

I know that one young local tour company - Rhino Africa - have done just that and my sources inform me that it’s a phenomenal success. But I haven’t heard of many others (please tell me martin@barefootclients.co.za - or leave a comment below - about any that you know).

And so I suggest you get this book quickly and read it smartish. Especially if you’re new to the web - and many South Africans are: I CANNOT believe how many guest houses, for example, still run on dial-up - and how many product owners are scared of - get this - e-mail! (no, really. E-mail).

Marketing has changed because of the web and we need to change with it - if you understand this but you haven’t worked out how, you’ll get huge advantages from following the information in this book: the elements of e-marketing, best- and worst practices, new consumers and Web 2.0, web site design, search engine marketing, online advertising and e-mail marketing - all presented from a South African perspective.

That’s what makes it so worthwhile.

Buy Doing Business Digitally here